THE CUPS had its humble beginnings in 1995. Enjoying rapid growth, it became the one of the leading manufacturers and innovators of fine instant coffee in Malaysia as well as Asia, working in partnership with beverage manufacturers and service companies all over the world.

With an intense passion and deep appreciation of fine coffee culture, THE CUPS not only manufactures its own signature in-house brand but also contract-manufactures for a selected clientele. We are a company with a passion for producing the world’s finest instant coffee that offers connoisseurs and coffee lovers an authentic experience in each and every cup. 



In order to keep up with the ever-increasing worldwide demands for its refined and quality coffee-mix products and services, THE CUPS expanded its manufacturing facilities and warehouses to its present premises. Raw materials are painstakingly selected to obtain the finest beans selection. Innovative technology applications, hygienic processes and top-notch quality control are implemented in the manufacturing of the coffee mix products.

THE CUPS has earned its reputation as a 'Gourmet Coffee Mix Manufacturer' amongst its clientele. Each sachet is consistently fresh, tasty and nutritious, and nothing is compromised from raw materials to consumers.

It has always been the vision of THE CUPS to spread its wings locally and globally to uncharted regions which have yet to acquire a taste of the best tasting ready-to-drink coffee.

THE CUPS is the brand for everyone to enjoy a cup of excellent coffee.